Privacy policy

Information you provide to us

• ◆Name, email address and phone number
• ◆Shipping and billing address
• ◆Account login credentials
• ◆Order details and purchase history
• ◆Messages you send us by email, WhatsApp or the contact form
• ◆Documents, photos or videos shared for a return, refund or complaint — for example unboxing videos

Payment information

We do not store your card, UPI or net-banking details on our servers. All payments are processed through secure, encrypted, PCI-DSS compliant third-party gateways. We only receive confirmation of a successful or failed transaction — never your sensitive payment credentials.

Automatically collected information

• ◆IP address, browser type and device information
• ◆Pages viewed, time spent on the site and browsing behaviour
• ◆Cookies and similar tracking technologies

• ◆Process, confirm and fulfil your orders
• ◆Arrange shipping and delivery through our logistics partner, Meesho
• ◆Send order confirmations, shipping updates and delivery notifications
• ◆Respond to support queries by email, WhatsApp or the contact form
• ◆Process returns, refunds and replacement requests
• ◆Verify your identity and help prevent fraudulent transactions
• ◆Improve our website, products and overall customer experience
• ◆Send promotional offers and updates, only where you have opted in
• ◆Comply with applicable laws, regulations and payment-gateway requirements

• ◆Shipping partner — your name, address and phone number are shared with Meesho solely to ship and deliver your order, which is why delivery calls may show as coming from Meesho
• ◆Payment gateways — payment details are processed directly by our RBI/PCI-DSS compliant partners
• ◆Service providers — third parties assisting with hosting, analytics, notifications or support tools
• ◆Legal requirements — when required by law, court order or a regulatory authority
• ◆Business transfers — in a merger, acquisition or sale of assets

We use industry-standard security measures, including encryption and secure servers, to protect your personal information from unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

• ◆Keep you signed in to your account
• ◆Remember items in your cart
• ◆Understand how visitors use our website
• ◆Improve performance and personalise your experience

You can disable cookies through your browser settings; this may affect certain features of the website.

• ◆Access, update or correct your personal information through your account settings
• ◆Request deletion of your account and associated data, subject to legal and order record-keeping requirements
• ◆Opt out of promotional emails, SMS or WhatsApp messages at any time
• ◆Withdraw consent for data processing, where applicable

To exercise any of these rights, contact us using the details in section 11.

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including order processing, returns and refunds, legal compliance, dispute resolution and enforcement of our agreements.

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a minor without parental consent, we will delete it promptly.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their policies.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. The updated policy will be posted on this page with a revised “Last updated” date.